About My Teaching
I teach digital marketing at the undergraduate level. My course is adapted from the digital marketing course (expertly) developed by Professor Laura Kornish, and covers the following topics:
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  • Email marketing
  • Data analysis in Microsoft Excel
  • Google Analytics
  • Social media and social listening
  • SEO
  • Search ads
  • Display ads
  • Driving traffic to sites
  • Regulations relevant for digital maketing
  • Affiliates
  • Naming / domain names

​The overarching goals of the course are to encourage students to begin to think like digital marketers, to encourage students to develop independent opinions about digital marketing issues, and to prepare students for careers in (or at least utilizing) digital marketing. Don't hesitate to reach out if you have any questions about the course or digital marketing in general!
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Recognition

Teaching Experience
  • Winner of 2017–2018 Graduate Student Teaching Excellence Award
  • Nominated for Frascona Teaching Excellence Award (Spring 2017; not eligible to win as a doctoral student)
  • Digital Marketing Tools (Instructor), Spring 2017, Spring 2018
  • TA: Digital Marketing (Undergraduate), Spring 2017
  • TA: Digital Marketing (MBA), Fall 2016
  • Guest lecturer and TA: BASE Business Course, Fall 2015