Teaching Philosophy

It is of the utmost importance to me that my students feel that my classroom is a safe space for learning. Beyond course-specific content, I have two main goals for my students: that they gain experience forming independent opinions and making decisions, and that they improve their written and verbal communication skills. 

• Practice forming opinions and making decisions: It is critical to me that my students learn to form independent opinions on course material that translate into actionable business decisions. I believe the ability to synthesize information into a coherent belief is a central skill across industries including academia and business. In service of this goal, I frequently bring relevant current events into the classroom, asking students to discuss in small groups before discussing as a whole. I additionally solicit student comments frequently, and encourage participation from the less vocal students in the class.
• Improved communication skills: It is extremely important to me that students leave my class as improved written and verbal communicators. I believe that if students can enter professional life as above average communicators, they will have a valuable leg up on their competition.

My graduate training has covered consumer behavior, frequentist statistics, hierarchical modeling, quasi-experimental design, and marketing strategy. I have additional experience (prior to my academic career) as an industry consultant. I bring all of this experience into my classroom.

Digital Marketing Course

Applications in Digital Marketing is a course designed to teach the fundamentals of the modern digital marketing landscape, and prepare students to take on jobs in the digital marketing space or in digital marketing roles. In this course, I provide students with training, experience, and conceptual frameworks to tackle existing problems within the digital space, as well as anticipate and adapt to new trends, technologies, and regulations.
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• Email marketing
• Data analysis in Microsoft Excel
• Google Analytics
• Social media and social listening
• SEO
• Search ads
• Display ads
• Driving traffic to sites
• Regulations relevant for digital maketing
• Affiliate marketing
• Naming / domain names

​The overarching goals of the course are to encourage students to begin to think like digital marketers, to encourage students to develop independent opinions about digital marketing issues, and to prepare students for careers in (or at least utilizing) digital marketing. Don't hesitate to reach out if you have any questions about the course or digital marketing in general!

Recognition

• Consistently high ratings in university course reviews and on RateMyProfessor
• Winner of 2017–2018 Graduate Student Teaching Excellence Award (CU Boulder)
• Nominated for Frascona Teaching Excellence Award (CU Boulder, Spring 2017)