Justin Pomerance is a marketing professor at the University of New Hampshire. He received his Ph.D. from the University of Colorado (Boulder) in 2020, and is trained as a behavioral marketing researcher. His academic publications focus on economic psychology, and how political cues influence marketplace behavior. Justin loves research as well as teaching, and is always open to inquiries about collaborations, guest lecturers, and consulting engagements. Outside of work, Justin is a lifelong guitar player and cyclist, loves reading, and spends copious amounts of time with his son.