Justin Pomerance
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  • Research
    • About My Research
    • Publications
  • Teaching
  • CV
  • Contact
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Welcome!

Justin Pomerance Marketing PhD
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You've reached the personal website of me, Justin Pomerance. I'm an Assistant Professor of Marketing at the University of New Hampshire's Paul College of Business and Economics. I use this site to learn, teach and experiment with digital marketing, and to present myself to the digital world.

​Professional Background
I am an assistant professor in marketing at the University of New Hampshire's Paul College of Business and Economics, specializing in consumer behavior/consumer psychology. I am particularly interested in the emotions people experience as a result of spending money.

I received my undergraduate degree in Economics from Middlebury College in Vermont, receiving Highest Honors from the department. After college, I spent one year as a consultant in Manhattan. I then moved to Boulder Colorado, and after a year working in a bicycle shop, I joined the PhD at the University of Colorado (Boulder). My dissertation centered around the origins of the negative affect people experience when they spend their money. After completing my PhD, I began as an assistant professor in Marketing at the University of New Hampshire.

Personal Background
In my spare time, I enjoy playing hockey and golf, skiing, playing guitar, reading and listening to music (all kinds, but especially blues). I am, of course, fascinated by consumer behavior, and have held a life-long interest in economics and economic psychology. I am also interested in American history, physics and the hard sciences, and philosophy of science.
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